Personally-cherished values—whether involving education, career, romantic love, family, friendship, and/or others—are the meaning of life, according to Ayn Rand's philosophy. Are there techniques to enhance one’s capacity to value, and consequently bring into one’s life increased passion, meaning, purpose? How does one go about forming values? What is a method for prioritizing them? Are there tips that might improve one’s ability to pursue values? Taking an integrated approach that examines valuing at all levels of human life— thought, appraisal, emotion, and action—this talk answers these questions.