A clearly-articulated purpose, consciously embodied by the leadership, should be an essential element in all business organizations, while also enhancing shareholder value.
For the affirmative:
John Mackey is an American businessman and writer. He is the CEO of Whole Foods Market, which he co-founded in 1980. Named Ernst & Young entrepreneur of the year in 2003, he is one of the most influential advocates in the movement for organic food. A vocal libertarian, Mackey is a strong supporter of free market economics. He co-wrote the bestselling book Conscious Capitalism, which was released in 2013. His new book, Conscious Leadership: Elevating Humanity through Business, was published in 2020.
For the negative:
Yaron Brook is chairman of the board of the Ayn Rand Institute and travels extensively as ARI’s spokesman. Brook can be heard on The Yaron Brook Show, which airs live on YouTube and Spreaker. In addition to podcasting and speaking globally, Brook has authored and co-authored several books, including: In Pursuit of Wealth: The Moral Case for Finance; Free Market Revolution: How Ayn Rand’s Ideas Can End Big Government; and Equal Is Unfair: America’s Misguided Fight Against Income Inequality.