This is a case study in using Objectivist virtues as the foundation for organizational success and personal self-esteem. Objectivism is not as an end in itself but is a means to increasing organizational and personal productivity.

Students of Objectivism can become lost in the details of the philosophy and fail to apply Objectivist principles and concepts when trying to improve the quality of their lives. Objectivist virtues, properly employed, are a major competitive advantage in business and life.