Since habits are behaviors, thoughts, and feelings which are guided by the subconscious, habits have an "automatic" quality to them that renders them difficult to change for many. This lecture extends on material presented in “Changing Habits: Why It’s Hard, How to Do It” co-taught with Dr. Edwin A. Locke at OCON 2012. In this lecture Dr. Dennis will explain why an understanding and integration of the two fundamental processes involved in successful habit change is necessary. These processes are: automatization — where the effortful becomes automatic, and strategy formation — where the automatic becomes conscious and under deliberate control. The what, when, where, why and how of each process will be introduced and methods for integrating both will be reviewed.