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3 Context and Framing

Don Watkins

Presented at: The Persuasion Challenge by Don Watkins

Date: Jun 07, 2020

Clarity is the precondition of persuasion. To actually persuade someone, we have to help them overcome the chasm between their context and yours. I’ll teach you single most important tool in bridging that chasm: framing. We’ll cover:

  • How to achieve the right persuasion mindset 
  • Seven questions you must be able to answer about your audience before you write or speak 
  • The hidden assumptions that make it impossible for you to persuade people of liberty 
  • The Achilles heel of anti-freedom positions and how to exploit it 
  • The Freedom Framework: how to establish the methods, assumptions, and goals that will dramatically improve your ability to persuade liberty skeptics 

intellectual activism

Parts: 1

Handout: none