4
Fact/Feeling Integration
Date:
Jun 13, 2020
Liberty advocates tend to believe that we win on the facts but lose because the other side appeals to emotion. I’ll show how to integrate fact and emotion so you win over hearts and minds. We’ll cover:
- What kinds of facts will persuade your audience…and which kind will ensure they never listen to you again
- Why “we have the facts, the other side uses emotion” is a big lie
- How to use emotion without being manipulative
- Why stories are so important for persuasion and how to effectively deploy them
- The gold standard of persuasion: Heaven and Hell narratives
intellectual activism
Parts:
1
Handout:
none
Publications: