Ayn Rand was a vigorous and imaginative manager of publishing. She never left pitching her work to publishers in the hands of her agents, and she never left marketing, advertising and publicizing her works in the hands of her publishers.

This lecture reviews Ayn Rand's methodology of pitching the unique characteristics of her work to publishers in terms of essentials, and encouraging marketing and advertising efforts founded on the same essentials. Mr. Ralston discusses how she acquired, managed and fired her agents and publishers. The lecture takes an in-depth look at her promotion of "Red Pawn," Night of January 16th and her novels.

Ayn Rand did not expect book publishers to beat a path to her door, and she vigorously ensured that her works, once published, would come to the attention of anyone she called "my kind of reader."