If you are attending TOS-Con, you probably have a lot of ideas that are both controversial and true. How effective are you in persuading others that they are true? To the extent that you are persuasive, your social interactions—and your freedom—benefit. To the extent that you are not, they suffer. In this talk, Alex Epstein will share several principles and techniques of communication that he has found most helpful in persuading others of controversial-but-true ideas regarding energy and environmental issues. Among other topics, he will discuss: The art of framing the conversation How to make proper and effective use of emotion How to create a great outline The importance of respecting the independence of your audience The power of the “opinion story” Epstein’s methods are tried and true. Don’t miss this opportunity to learn from this master communicator and to put these principles into practice in your own life.