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5 Motivation

Don Watkins

Presented at: The Persuasion Challenge by Don Watkins

Date: Jun 13, 2020

No matter how good our arguments are, they’re useless unless we can get people to listen to them. I’ll do a deep dive into how to tap into your audience’s values in a way that makes it hard for them NOT to pay attention. We’ll cover: 

  • Mistakes that keep people from consuming your content 
  • Why people actually consume content
  • Deploying the technique fiction authors use to keep us turning the page 
  • Eight hooks that compel people to listen 

intellectual activism

Parts: 1

Handout: none