Long-term business success requires an organization to develop a durable competitive advantage—one that offers unique value to the marketplace and differentiates one’s product from the competition.

In this lecture, Mr. Fortun will argue that the only way to maintain a durable competitive advantage is to be flexible, adaptable and have the ability to continuously develop new offerings and capabilities. Since no single technology or product will be able to remain differentiated in the market long range, it is ultimately the culture of an organization which enables continuous improvement and innovation.

This lecture will show how the Objectivist philosophy, with its key virtues, is the only foundation that nurtures a reality-based, value-oriented culture—a culture that maintains personal and corporate integrity in a demanding market and at the same time satisfies Wall Street.