Most American business negotiations today are dominated by a “win-win” or “split the difference” attitude that sees individuals and companies making unwarranted and expensive compromises. This workshop with Mr. Flitton aims at establishing the moral and practical justifications for not ever meeting in the middle, or sacrificing money, just to get along. It explains the techniques used to convince others to make major changes in their prices, terms, positions and expectation levels, along with effective countermeasures.