Philosophy is fundamental to all of our activities, personal and business. When we discover and apply a new philosophy, our activities change; we begin making our lives anew. Ayn Rand wrote, “As man is a being of self-made wealth, so he is a being of self-made soul.” We make our own character; we make our own life. This presentation shows how I applied Objectivist ethics to creating my life anew and a prosperous business.