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1 The Persuasion Challenge

Don Watkins

Presented at: The Persuasion Challenge by Don Watkins

Date: May 31, 2020

Persuasion is inherently challenging, but it’s made more difficult by the way we’re conventionally taught to think about persuasion. I’ll outline a new framework for persuasion that will prepare you to master the six persuasion skillsets. We’ll cover: 

  • The two most common persuasion mistakes and how to avoid them 
  • A simple tactic that will allow you to deal with spurious “facts” raised in conversations and debates
  • The reason why learning persuasion is so hard, and the key to making it far easier
  • Why you shouldn’t try to make an argument that’s impossible for someone to disagree with—and what you should do instead 

intellectual activism

Parts: 1

Handout: none