Ayn Rand described purpose as man’s “choice of the happiness which [his reason] must proceed to achieve.” It is one of the three “supreme and ruling” values that she wrote are “the means to and the realization of one’s ultimate value, one’s own life.” In this talk, Dr. Salmieri explores this distinctive aspect of the Objectivist ethics, with special attention on what it means to value one’s choice of happiness, and how such a choice can be both a part of one’s ultimate end and an essential means to it.