Persuasion is inherently challenging, but it’s made more difficult by the way we’re conventionally taught to think about persuasion. I’ll outline a new framework for persuasion that will prepare you to master the six persuasion skillsets. I cover: 

-The two most common persuasion mistakes and how to avoid them 
-A simple tactic that will allow you to deal with spurious “facts” raised in conversations and debates 
-The reason why learning persuasion is so hard, and the key to making it far easier 
-Why you shouldn’t try to make an argument that’s impossible for someone to disagree with—and what you should do instead