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Fact/Feeling Integration

A 47 minute YouTube publication from Nov 01, 2020 by Don Watkins

YouTube, 2020

Duration 47 mins

Notes none

Primary language: English

Details

Liberty advocates tend to believe that we win on the facts but lose because the other side appeals to emotion. I’ll show how to integrate fact and emotion so you win over hearts and minds. We’ll cover: 

  • What kinds of facts will persuade your audience…and which kind will ensure they never listen to you again 
  • Why “we have the facts, the other side uses emotion” is a big lie 
  • How to use emotion without being manipulative  
  • Why stories are so important for persuasion and how to effectively deploy them 
  • The gold standard of persuasion: Heaven and Hell narratives 

Publisher
not applicable