Details
No matter how good our arguments are, they’re useless unless we can get people to listen to them. I’ll do a deep dive into how to tap into your audience’s values in a way that makes it hard for them NOT to pay attention. We’ll cover:
- Mistakes that keep people from consuming your content
- Why people actually consume content
- Deploying the technique fiction authors use to keep us turning the page
- Eight hooks that compel people to listen